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| Types of Analysis/ Amalgamation and Cross-Tabulation | ||||
| Individual | Group | Anonymous | ||
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The identity of the individual using the keypad is known,
and the data generated from it can be used for micro-marketing, analysis
or follow-up programmes. The audience should be informed in advance if
this will happen. Ideal for scoring or testing. For multi-session events,
the use of PIN numbers will allow responses from different sessions to
be compared.
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The keypad belongs to a team or group, identified at the
beginning of the event. It can be men vs. women; Kansai vs. Kanto, gold/
silver/ bronze, tinker/ tailor/ soldier/ sailor, surgeons and physicians.
The grouping can remain the same throughout the event.In the quiz mode,
points can be assigned to team or individuals
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Demographic, psychographic and other data is generated,
but the identity of the responder cannot be identified. In the course
of mult-isessions events, questions from different sessions cannot be
compared.
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Amalgamation
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Cross-tabulation
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Before and after
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Data from different events or sessions can be combined
to form a total response, and average of all respondents. Or live data
can be compared with previous event data.
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Responses from a question can be sub-divided to look for
trends amongst different sub-groups. For example, a question on where
do people go for their holiday could be analysed for males and females,
people above 30 and below 30 years of age, full-time and part-time employees,
or any combination.
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The same question can be asked before and after a presentation
or event to gauge if people's opinions or behaviour have been changed,
possibly due to the content of the presentations. Very useful in determining
if the goals and objectives of an event have been achieved
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| x/y | ||||
| Cost/ benefit; risk/ benefit; cost/ performance; profit/ investment; can all be analysed in real-time using the system. Financial planning, portfolio management, promotion planning and marketing strategies can be quickly and accurately determined, for rapid decision making. |